Customization

Details shape perception


The details people remember

Strong brands rely on consistency. Using the same closures, materials, and visuals creates a cohesive look. Customization brings these elements together while keeping the packaging uniform.

Customization in practice

Built from proven formats

Customization starts with trusted packaging formats. It adjusts the details that shape how people see your product. Closures, finishes, and branding elements work together to create a packaging system that feels like it’s yours.

What becomes possible?

You can customize packaging in various ways based on its role in your brand. Here are examples of how existing formats can be made more recognizable, unique, and aligned with your identity.

One identity.
Multiple products.

Customization gives a product range a consistent look. It achieves this with shared materials, finishes, colors, and design details.

Understanding the possibilities

Different ways to make packaging your own

There is no single way to create distinctive packaging.

Depending on your goals, you can choose decoration, customization, or bespoke development. Each option offers a unique mix of flexibility, cost, and creative freedom.

Knowing the choices helps you find the best fit for your project.

Decoration

Decoration makes packaging more stylish. It uses methods like silk screen, pad, relief, and digital printing. Although the packaging remains the same, your visual identity becomes distinctly yours.

This approach suits brands wanting to stand out with their current packaging.

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Customization

Customization makes packaging pop with special closures and unique glass finishes. While these finishes tailor to your brand, they use existing stock shapes, so you don't need a new mold.

This approach is great for your brands by helping you create a more recognizable style.

Discuss your project

Bespoke

Bespoke packaging begins where standard formats fall short of your vision.

We can create new shapes for your product using specialized molds and tooling.

You can choose from new glass shapes, custom neck finishes, and special closures made for your brand.

Discover decoration
Practical considerations

What to consider

Customization offers greater flexibility without the complexity of developing an entirely new package.
These are some of the factors typically involved in customization projects.

Within reach

Within reach

For both emerging and established brands

Lead time

Lead time

Project dependent

Custom components

Custom components

Custom closures and glass finishes

Recognizable identity

Recognizable identity

Creating a distinct look without a new mold

Tailored to your brand

Make proven packaging your own

Through custom closures, finishes, colors and material combinations, existing packaging can be adapted to better reflect your brand identity.

How customization comes to life

  • Define

    Clarifying requirements, objectives and packaging needs.

  • Select

    Choose the packaging format that fits your product.

  • Customize

    Developing tailored elements such as closures, finishes and decorative details.

  • Align

    Reviewing samples, specifications and final direction.

  • Produce

    Moving into production and delivery.

Questions & insights


Customization adapts existing packaging formats with tailored elements such as finishes, colors or embossed details. It allows brands to create a more distinctive appearance without developing an entirely new mold.


Customization builds on existing packaging formats. Bespoke packaging involves developing entirely new packaging through dedicated mold and tooling development.


Decoration changes the appearance of existing packaging through techniques such as hot stamping, silk screen printing or relief printing. Customization goes a step further by introducing tailored components or physical modifications while keeping the core packaging format unchanged.


Depending on the packaging format, customization can include closure colors, finishes, textures, or embellishments on the glass.


No. Customization uses existing packaging formats, making it a faster and more accessible route than bespoke development.


Minimum quantities depend on the selected components, materials and production processes. Requirements vary per project. For a better indication, we recommend reaching out to one of our team members. They will be happy to provide an estimate based on your requirements.


Yes. Many brands combine customized components with decoration techniques to create a distinctive and cohesive result.

Your packaging

Create distinction without starting from scratch

Customization bridges the gap between decoration and bespoke development, helping brands create a more distinctive appearance while working with proven packaging formats.