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ARgENTUM is a skincare brand founded by Joy Isaacs. It highlights the special traits of colloidal silver. It seeks to balance science, nature, and symbolism. Every detail, from formulation to design, is crafted for a meaningful experience.
Argentum
A holistic concept from start to finish
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It was so important for us to use Miron glass. In many ways, it is the perfect vessel for our skincare collection.
Joy Isaacs
Founder, ARgENTUM
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Pursuing a dream
A silver lining
A personal journey shaped by silver
Joy Isaacs first connected with colloidal silver in her youth. She used it for cuts, burns, and as an antibacterial agent. However, a life-changing experience in 2010 deepened her interest after she had surgery.
When Joy developed an infection that didn’t respond to antibiotics, silver-based treatment became an option.
“It was miraculous in its healing.”
The essence
This moment sparked a new path. A vision linking silver and skincare led Joy to team up with a top French dermo-cosmetic scientist. Together, they created a patented formula that became the heart of ARgENTUM’s products.
*Colloidal silver is a versatile ingredient known for its antibacterial and anti-inflammatory effects. It calms the skin and supports its natural balance without harming beneficial bacteria. This keeps both the skin and its microbiome at optimal levels. The colloidal silver used by ARgENTUM is called silver hydrosol, one of the purest forms in this category.
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Translating a holistic vision into packaging
The secret of an award-winning brand
Custom packaging: the first impression
ARgENTUM is a brand that leaves nothing to chance. The core of the brand stems from the word Argentum which means silver in Latin, but also the symbolism of silver and what it means are waved through its entire concept. For example, water and the moon represent the symbolism of silver. These elements can be found in every detail, from the packaging to the website design.
Furthermore, the brand’s color palette is black and white, which is rooted in yin and yang, masculine and feminine. It is all about balance and that is why all the products are designed for men and women of all skin types and ages – at the end of the day, we all have skin.
Custom packaging became essential, as it is often the first interaction people have with the brand before they can try out the products. It is also the first thing they mention.
Standing out
The primary motive for choosing a custom packaging was to allow the brand to stand out in the world of luxury. While at the same time, creating something that expressed the brand, the style, and design. This is also reflected in the consumer’s feedback.
“We get a lot of love from people photographing our jar because it’s such a wonderful accessory for the bathroom cabinet. It looks beautiful and is also very stylish. It’s something that men feel very comfortable using and we hear about couples sharing it all the time. It’s one of those jars that simply looks good in any space.”
So, beside the psychological side of the brand, the scientific side and naturalness are covered, addressing – as one of the very few brands – all three angles. Able to give a holistic approach to the consumer’s experience.
Especially with cultures that really like meaning and depth, the brand resonates well. The main reason for this is that the brand “clearly communicates the reasons we do what we do, how we put the symbology together and why we use the ingredients we do. People just love that.” All elements combined have led ARgENTUM to win over 25 awards!
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Results in practice
Packaging as expression and protection
Finding the right one
While spending a holiday in the USA, Joy’s eye caught a boutique that had an original apothecary style jar. This moment became the starting point of a long search, and after browsing many internets’ pages, this led to Miron glass.
“One of the things we love about Miron glass is the science of biophotons. They vibrate when you look at them under a microscope, so the glass is alive, just like our products. We also love the idea of the violet glass encapsulating light and the symbolism behind that ~ it is hugely protective, spiritual and has its own energy, just like silver. This made it a natural fit for our brand.”
Miron glass supports the protection of the formulations while reinforcing the brand’s identity through its distinctive appearance. “It even offers our natural formulas a longer than average shelf-life.”
The result is packaging that contributes to both product integrity and brand recognition.
What Miron made possible
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Product protection
Formulation stability
Helping to protect sensitive ingredients over time.
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Brand expression
A distinctive visual identity
The iconic violet glass reinforces the brand's aesthetic.
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Premium positioning
Elevating perceived value
Custom packaging enhances the luxury experience.
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Recognition
Creating memorable object
The unique jar design became instantly recognizable.
To me, the product and how it looks is equally important. You need to be as good as you look. You can’t just look good and have no substance or integrity.
Joy Isaacs
Founder, ARgENTUM
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From vision to global recognition
From the beginning, ARgENTUM invested in bespoke packaging, despite the complexity and cost involved for a young brand.
This decision proved valuable. “It really paid off. And it was worthwhile.”
Although the inner circle of ARgENTUM thought it was crazy to create something bespoke, the visual side of the jar became very important. Especially since at that time, there were no labels on the jars because of their unique shape.
An interesting story is about an A-list celebrity in Asia. She was using our hero product, la potion infinie, when her daughter leaked pictures of her dressing table online. The photo wasn’t great, but many recognized our ‘little black jar.’ Its unique shape and simple design helped us succeed in the region.
This visibility helped raise international awareness. It also reinforced the need to align product, packaging, and brand identity.
The time that goes into the science, testing, and planning of a product is significant, “but to me, the packaging and how it looks is equally important. You need to be as good as you look – you can’t just look good and have no substance or integrity. Our aesthetic needed to match everything else we do.”
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