Born from a time-honored family recipe and fueled by a relentless pursuit of freshness, Niki Newd is rewriting the rules of beauty with its groundbreaking approach to skincare.
The Freshness Factor
At the heart of Niki Newd's ethos lies an unwavering commitment to freshness. Unlike conventional skincare brands that rely on preservatives and synthetic additives, Niki Newd has quite the opposite idea of skin care. Revolutionary even.
Kirsi is the visionary founder behind Niki Newd, a passionate entrepreneur with a unique background in both engineering and modelling, blending her understanding of beauty and branding with scientific principles. Together with Nina, who holds a PhD in biochemistry, she created a company out of a continuation of questioning their skincare routine and started to consider how they wanted to care for their skin. Concluding that they wanted to follow the same principles as in nutrition and the same approach their grandmothers had followed – Freshness in skincare products.
"Current skincare has drifted far from freshness."
Kirsi Kaukonen
Co-founder and CEO of Niki Newd
Prioritizing Traceability and Quality
Niki Newd’s philosophy prioritizes traceability and gourmet ingredients sourced from trusted suppliers. With over 60% of ingredients sourced locally from Finnish and Nordic manufacturers, and the remainder from Europe, Niki Newd ensures ingredient integrity and quality, akin to the standards of fine dining. “Traceability hasn’t been a challenge for us, not in our formulations nor in our packaging,” noted Kirsi. “In addition to its superb quality, we want the containers to be manufactured transparently and sustainably in Europe, under EU labor and environmental legislation. On top of that, the properties of the glass were exactly what we wanted to protect our valuable and nutrient-rich products.”
The Connection to Nutrition
Shaping the Future of Skincare
Drawing parallels between skincare and nutrition, Niki Newd emphasizes diversity and quality in its products. Similar to selecting fresh, wholesome ingredients for a meal, Niki Newd advocates for nutrient-rich skincare formulations that nourish the skin, promoting health and vitality. “When we made products for ourselves and our family members, we wanted to know what we were putting on our skin. The idea of using cosmetic-grade ingredients (not suitable for human nutrition) didn’t appeal to us. We wanted ingredients that were edible, and even among those, we chose only the best.” Kirsi says. Hence, the reason why Niki Newd advocates never to use preservatives, alcohol, additives or synthetics. Instead, they produce ultra-fresh natural skincare that cherishes the skin’s own microbiome.
Niki Newd’s vision extends beyond skincare; it aims to influence industry standards, advocating for minimalism, sustainability, and transparency. Drawing from her experience as a model, Kirsi understands the importance of diversity and nutrient-rich formulations in skincare. “In skincare, the effectiveness of products is enhanced by the diversity and variety of nutrients applied to the skin, much like in nutrition,” she explains. “We want to encourage people to rethink the idea that using ‘complex’ preserved products, full of additives, is not better for us, for our environment, and not for the planet,” Kirsi emphasizes. Embracing the concept of “Fresh Skin Care”, Niki Newd envisions a future where skincare products are as fresh and accessible as groceries, revolutionizing the beauty industry’s landscape.
"Current skincare has drifted far from freshness."
Kirsi Kaukonen
Co-founder and CEO of Niki Newd
The Role of Packaging
The Role of Packaging Niki Newd takes a different approach to packaging, avoiding cardboard boxes in favor of product cards included with each item. These cards detail product contents, ingredient quality, legal information, and optimal usage dates, akin to food products, ensuring peak freshness and nutrient potency. Central to preserving Niki Newd’s fresh formulations is Miron’s packaging solutions. Kirsi emphasizes, “Miron has been our partner from the
beginning, and we have no reason to switch to another. Its packaging aligns perfectly with our values of quality and sustainability.” Miron’s glass containers were specifically chosen to safeguard Niki Newd’s products, maintaining their effectiveness and nourishing properties. Above all, Kirsi adds, “All our customers praise the Miron jars, and they are timeless.”